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Digital Marketing Executive, East Asia
Cambridge Assessment International Education
Emploi, 北京 Pékin / 上海Shanghai (Chine )
Publiée le 07/04/2022, modifiée le 07/04/2022
Disponibilité
Immédiate
Expérience
Débutant (-3 ans)
Métiers
Communication / Création
Marketing / Webmarketing
Secteur
Formation et Enseignement
Langues
Anglais
Description de la société

Cambridge Assessment International Education prepares school students for life, helping them develop an informed curiosity and a lasting passion for learning. We are part of Cambridge Assessment, a department of the University of Cambridge. Our international qualifications are recognised by the world's best universities and employers, giving students a wide range of options in their education and career. As a not-for-profit organisation, we devote our resources to delivering high-quality educational programmes that can unlock learners' potential. This is an excellent opportunity to join a market leader in a new and important role.

Hear from your future colleagues
"My time as part of the East Asia team at Cambridge Assessment International Education has been productive, enjoyable and one filled with meaningful personal growth. With a shared vision, an effective organisational culture and a lovely team, it is a great place to work."
--Sophia Feng, Area manager of East Asia
"在剑桥大学国际考评部东亚区办公室工作的时间一直都是充实而有趣的,并且能实现有意义的个人成长。有共同的愿景、有效的组织文化和有爱的团队,我很高兴能在这里工作。"
--东亚区区域经理冯玉润
"The past few years in Cambridge have been meaningful and fulfilling. Colleagues support and work closely with each other, enjoying opportunities of continuous personal development. This is a community where I can flourish.
--Vivian Li, Digital Marketing Manager
"在剑桥工作的这几年感到非常的充实而有意义。团队成员之间紧密合作和互相支持的氛围非常浓厚,也有很多机会在工作中继续学习和成长,有很高的工作幸福感。"
--李晶,数字营销经理
"I've been working for Cambridge for almost six years and I'm still enjoying working here very much. Our team is small but cosy. Everyone in this team is talented and lovely."
--Liang Jin, Senior Marketing Manager
"我在剑桥已经将近六年,还是很享受在这里工作的每一天。这是一个小而美的团队,小伙伴们都非常友爱和有才华。"
--靳亮,高级市场经理


Description du poste

What it's about
We are looking for a Digital Marketing Executive, East Asia to support the promotion of Cambridge Pathway and services via digital channels in East Asia.

What you'll be doing
You will be part of the marketing team, whose role is to raise awareness of the Cambridge International brand and promote Cambridge Pathway, service of Cambridge International in East Asia. The team is within a big team to develop business in this region. The role will be varied and will include:
Digital marketing
* Work with digital marketing manager to develop, implement and manage digital communications strategy for WeChat and Chinese language website to engage with our schools and wider stakeholder groups.
* Evaluate engagement and impact with our digital communications on regular basis, and use the data to improve our communications through all channels.
* Create and deliver content for our social media channels in China.
* Keep Chinese language website up to date.
* Develop digital campaign to promote regional online and face-to-face events.

Webinar
* Work with functional team to develop a rolling webinar plan.
* Identify and manage webinar platform.
* Create marketing collateral to promote our webinars.
* On-site support for each webinar and trouble-shooting.
* Create webinar feedback report.

Other marketing projects support
* Help with new supplier creation, purchase order raising and payment.
* Support the delivery of marketing events in the region.


Profil recherché

What we’re looking for
You must be educated to Bachelor’s degree level. You will have knowledge in international education.
You must have experience in digital marketing and strong writing skills in both Chinese and English, delivering marketing campaign especially on social media, and project management. You must be passionate about education, especially international education, preferably familiar with the international education environment in China. Some understanding of Cambridge Pathway would be a plus.
You will have the capacity to work autonomously and, at the same time and when relevant, to work in close collaboration with colleagues from different parts of the organization to help drive success.

Required Skills:
• Strong writing skills
• Excellent time management and Multi-tasking
• Strong interpersonal skills and the ability to work effectively within a team
• Detail oriented and Confident communication
• Good proven IT skills, including knowledge of MS Word, Excel and Outlook
• Chinese native speaker with fluent English
As a part of your application, please provide us with a sample of writing you have done in the past. This could be in the form of a word document, or a link to a website article you may have written. We are flexible on the format but the sample must have been written by yourself.
The closing date for application is 24 April 2022 and interviews are scheduled to take place on w/c 9 May 2022.

Date limite de candidature: 07/06/2022

Recruteur
Cambridge Assessment International Education 
Adresse
Beijing
 
Ville
Pékin  

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