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Espace Emploi
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市场推广和校友关系经理
Emploi, Shanghai 上海 (Chine )
Publiée le 22/02/2024, modifiée le 22/02/2024
Disponibilité
Immédiate
Expérience
Expérimenté (3-10 ans)
Métiers
Marketing / Webmarketing
Secteur
Formation et Enseignement
Langues
Anglais
Description de la société

法国凯致商学院由两所知名的法国商学院--马赛商学院和波尔多高等管理学院于2013年7月正式合并成立,是全球为数不多(少于1%)同时拥有EQUIS、AACSB和AMBA三大皇冠商科认证的知名商学院,隶属于法国高等精英学校委员会。法国凯致商学院共计15,000名学生(其中23%为国际学生)、207名长期教授(其中50%为国际人士)、301个国际学术合作伙伴和80,000名全球毕业生,为学生和职业人士开设38个管理与设计课程。同时,也为法国企业和跨国公司提供定制培训项目。2023《金融时报》EMBA百强榜中位列全球第18。


Description du poste

随着法国凯致商学院在中国的快速发展,我们目前正在寻找一名全职市场推广和校友关系经理,负责社交媒体管理,视觉设计,视频制作,品牌推广及校友活动。你将与总部团队、中国各部门、合作伙伴和招生团队密切合作,积极参与学校整体品牌传播和推广,联结校友等工作。

Main Responsibilities

To Build impacts via alumni activities and to develop alumni relations 60%
1 Co- lead KEDGE China Alumni Committee to better serve alumni community.
2 Work closely with Alumni Committee to plan and execute alumni activities, including but not limited to, Annual Gala, Homecoming Day and club activities.
3 Contribute to program recruitment via alumni perspectives.
4 Develop relationships with alumni and call for / manage alumni sponsors.
5 Collect, update, track and analyze alumni database.

To develop KEDGE's brand, mainly in China market 20%
1 Plan and execute digital marketing, incl website, social media and advertising campaigns.
2 Measure and refine digital marketing's effects to help reach the school's strategy.
3 Develop co-branding campaigns with media partners.
4 Responsible for brand standards building, in line with VI guidelines.
5 Work closely with KEDGE EMBA France for GMBA program's ranking activities.
6 Work closely with GMBA, BBA, MSc in programs recruitment team on marketing channel development, contents generation and media exposure.

Department activities 20%
1 Design and implement annual budget and expense follow-up
2 Vendor, procurement, finance management of the department
3 Manage the team to reach / exceed the department's KPI
4 Work closely with Marcom & alumni counterparts in KEDGE France for cross campus


Profil recherché

1 Bachelor Degree or above, Master preferred. Major in French / English, journalism, marketing, communications or other related subjects is preferred.

2 At least 5 years' relevant experience in alumni relations, events management or marketing management, preferably in high-education sectors.

3 Passion about executive education, has excellent interpersonal skills and strong willing to work with executives.

4 Strong leadership, strategic thinking, excellent organization and presentation skills, problem-solving skills.

5 Self- motivated and result-oriented, work both independently but also a good team player; be able to meet tight deadlines.

6 Good command of oral and written English and Chinese, French a good plus.

7 Copy writing and video-making is a plus.

8 Flexible to work on weekends when organizing alumni activities.

Please send your CV (both in English and Chinese)

Date limite de candidature: 22/03/2024

Recruteur
KEDGE Business School (Shanghai) 
Adresse
xujiahui, Shanghai, Chine
 
Ville
Shanghai  

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Message de présentation
Il est rappelé, conformément à l'article 27 de la loi 78/17 du 6 janvier 1978 et au règlement (UE) 2016/679 du Parlement européen et du Conseil du 27 avril 2016 que :
- les renseignements demandés sont destinés à France Alumni,
- vous êtes libre de ne fournir qu'une partie des renseignements,
- vous avez le droit d'obtenir la copie des informations vous concernant figurant dans le fichier informatique de l'association et de demander la modification ou la suppression de mentions qui s'y trouvent portées.