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Espace Emploi
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Emploi, Shanghai 上海 (China)
Publiée le 22/02/2024, modifiée le 22/02/2024
Marketing / Web Marketing
Training and Education




Main Responsibilities

To Build impacts via alumni activities and to develop alumni relations 60%
1 Co- lead KEDGE China Alumni Committee to better serve alumni community.
2 Work closely with Alumni Committee to plan and execute alumni activities, including but not limited to, Annual Gala, Homecoming Day and club activities.
3 Contribute to program recruitment via alumni perspectives.
4 Develop relationships with alumni and call for / manage alumni sponsors.
5 Collect, update, track and analyze alumni database.

To develop KEDGE's brand, mainly in China market 20%
1 Plan and execute digital marketing, incl website, social media and advertising campaigns.
2 Measure and refine digital marketing's effects to help reach the school's strategy.
3 Develop co-branding campaigns with media partners.
4 Responsible for brand standards building, in line with VI guidelines.
5 Work closely with KEDGE EMBA France for GMBA program's ranking activities.
6 Work closely with GMBA, BBA, MSc in programs recruitment team on marketing channel development, contents generation and media exposure.

Department activities 20%
1 Design and implement annual budget and expense follow-up
2 Vendor, procurement, finance management of the department
3 Manage the team to reach / exceed the department's KPI
4 Work closely with Marcom & alumni counterparts in KEDGE France for cross campus

Profil recherché

1 Bachelor Degree or above, Master preferred. Major in French / English, journalism, marketing, communications or other related subjects is preferred.

2 At least 5 years' relevant experience in alumni relations, events management or marketing management, preferably in high-education sectors.

3 Passion about executive education, has excellent interpersonal skills and strong willing to work with executives.

4 Strong leadership, strategic thinking, excellent organization and presentation skills, problem-solving skills.

5 Self- motivated and result-oriented, work both independently but also a good team player; be able to meet tight deadlines.

6 Good command of oral and written English and Chinese, French a good plus.

7 Copy writing and video-making is a plus.

8 Flexible to work on weekends when organizing alumni activities.

Please send your CV (both in English and Chinese)

Date limite de candidature: 22/03/2024

KEDGE Business School (Shanghai) 
xujiahui, Shanghai, Chine

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Message de présentation
Il est rappelé, conformément à l'article 27 de la loi 78/17 du 6 janvier 1978 et au règlement (UE) 2016/679 du Parlement européen et du Conseil du 27 avril 2016 que :
- 信息询问将发送至 à France Alumni,
- 您可只填写部分内容,
- 您有权获取留法校友会电子文件中包含的与您有关的信息的副本,并要求修改或删除这些信息。.