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Bleu Blanc Bouge: innovations in the colours of France

19 October 2023 Community
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The French government has launched a communication campaign called Bleu Blanc Bouge based on the broadcasting of new short programmes to show the general audience how innovative companies are important in France. This video programme designed by France 2030 and France Télévisions is available on national TV and networks, and presents a complete landscape of innovative companies.

The information campaign is part of the France 2030 plan, an investment plan from the French government to boost innovation, research, industrialisation and training, and more precisely in the French Tech 2030 programme. This last project, more specific, aims at supporting innovative companies by identifying “100 emerging players” which will benefit from strategic follow-up and tailor-made financial support.


The emergence of a new generation

“We need to see a new generation of technologic and industrial companies emerge.” As the French minister of economy said while launching the French Tech, these short programmes were designed in a creative spirit to promote “the territories and innovations to revolutionise our everyday life”.

Since late September and until late November, from Monday to Thursday at 20:40, two channels of the France Télévision TV group, France 2 and France 5, broadcast Bleu Blanc Bouge, a series of 25 short videos designed by Laura Tenoudji, a journalist who is a specialist of the digital area and innovation who always wanted to support French entrepreneurs who “innovate in our territories”. Because, according to the journalist, “France is a nation teeming with talents, and everybody needs to know about it. With Bleu Blanc Bouge, that’s what we’re trying to do”.


A revolution of everyday life

So “25 solutions and companies” from all French regions will be presented during the nine weeks of the broadcasting. The concept is “simple and inspiring”, in the way that every day, the show promotes a French innovation from a specific territory. 

For the designers of the programme subtitled “With France 2030, the future is getting closer”, viewers will discover that “in all territories and in many fields, there are men and women pulling the future closer with their innovative ideas and reflect perfectly the commitment of the government in the investment plan France 2030”. From a fireman robot to cargo sailboat and a needleless drug injection or an innovation exploitation of eggshells, these 25 films will show what will “revolutionise our everyday life” and how “our lives are about to change for the better”. In short, Bleu Blanc Bouge has everything it needs to “make French innovation shine” and show France and the world that our territories “are teeming with creative talents!”.


In addition to its daily broadcast, Bleu Blanc Bouge is also available on France TV’s replay channel, on many streaming platforms and, in particular, on Brut AdNetwork:


Explore more 

  • on the government information website

  • on the France Télévisions website:


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